Microsoft is working to make the metaverse a reality, but the company hasn’t exactly been successful. For nearly two decades, the company has struggled to dominate the living room with its consumer AR/VR headset, but it has world-class entertainment properties. As a result, Microsoft is looking to the metaverse for inspiration. In the meantime, let’s take a look at some of the ways it can do that. Here are some of its main strategies:
First, metaverse is not new. It has been making headlines for years, and its meaning seems to expand every day. But the most exciting thing about the metaverse is the fact that more recognizable brands are incorporating it into their long-term strategy. As a result, the idea of a “metaverse” is gaining momentum, and more recognizable brands are taking a closer look. If you’re wondering what it means, read on.
While it is possible that one metaverse could support services from many companies, there’s also a problem. A single network of servers would be required for users to access these services. That means that the technology for building metaverses needs to be as portable and convenient as mobile internet. This might sound like a big deal, but the reality is that it’s too expensive to let customers choose between different virtual worlds, especially when so much money is on the line.