JP Morgan Chase recently opened a virtual lounge in Decentraland, the popular blockchain-based world. As the first bank to enter this metaverse, they anticipate a trillion-dollar market opportunity.
In a commercial featuring America’s premier personal injury law firm, Morgan and Morgan, it is stated that whether you get hurt in the Metaverse or real life, they have your back.
Morgan and morgan metaverse
Morgan and Morgan Metaverse Commercial
No matter if you were injured in the Metaverseor real life, Morgan & Morgan is here to help. As America’s premier personal injury law firm, they will fight on your behalf.
The law firm’s 30-second commercial addresses injuries that can arise while people are having fun in virtual and augmented reality (VR/AR) environments as well as in real life. While these devices can be entertaining, they also numb your senses and lead to physical harm.
Some people have been injured due to slips down computer-generated stairs and being struck by virtual cars. In such cases, lawyers may be able to take legal action against companies responsible for creating these technologies.
As a technology innovation leader, you must identify, assess and monitor emerging technologies that could have an impact on your business. One such technology worth considering is the Metaverse.
JP Morgan and Metaverse
JP Morgan is the first bank to open a metaverse office, located in Decentraland’s blockchain-based virtual world Decentraland. Dubbed ‘Onyx Lounge,’ named after their suite of Ethereum-based services, this space presents institutions and businesses with an opportunity to participate in this rapidly developing digital landscape.
In this metaverse world, consumers can socialize, play games, purchase real estate and browse art using their digital avatars. Popular platforms include browser-based Decentraland; The Sandbox owned by Hong Kong’s Animoca Brands; and Roblox.
The metaverse’s rise is being fuelled by its stunning graphics and engaging features. Furthermore, investors are taking notice as more individuals spend millions of dollars to acquire land within these virtual universes.
Global investment firm JPMorgan has a bullish outlook for the metaverse, projecting it could become a $1 trillion revenue gold mine in the future. Their report states that this new technology will likely permeate every sector in some way over the course of several years.
Morgan and Morgan Advertising
Morgan and Morgan is a Florida-based law firm established in 1904 that specializes in personal injury litigation. With 105 offices throughout America, this firm continues to be one of the oldest legal services providers.
The firm is renowned for its aggressive advertising on billboards, television and radio – always with the slogan: “For the People.”
In September, Morgan & Morgan opened a mobile claims center in Fort Myers to handle hurricane Ian claims. But some insurance companies have complained that their aggressive tactics are misrepresenting the legal process.
Attorneys sometimes use misleading information to their advantage in court, and Morgan and Morgan appeared to go too far by giving jurors the wrong impression about who they were suing. This could have been considered a violation of the attorney-client privilege which should never be disclosed to jurors.
Recently, the firm has let go a large portion of its marketing staff due to an out-of-control marketing campaign called “Size Matters.” Staff told CL they were specifically fired for raising concerns about the advertising campaign.